POPMART

Event Marketing

ZolaTech excelled during the peak of the Double Eleven shopping festival by executing a highly successful brand-building and traffic-driving campaign for PopMart in the North American and British markets. Our meticulous control and optimization of creative materials, including rigorous testing, iterative refinement, and targeted A/B testing on audience segments, led to an outstanding 180% increase in Return on Investment (ROI) and an impressive Video Through Rate (VTR) of 96%. This strategic emphasis on creative elements not only amplified brand recognition but also solidified PopMart's presence among consumers in these markets.

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