OnePlus
Flagship Product Launch Integrated Marketing Stategy: Elevating OnePlus in the Smartphone Arena
A Comprehensive Advertising Campaign Across Europe, North America, and India. In the dynamic release period of the OnePlus 10 Pro, our integrated marketing strategies focused on forum engagement, increased interaction, and leveraged influencer marketing.
Providing material direction and copy guidance aligned with diverse marketing goals, the campaign yielded remarkable results: a fan base increase of 75K, over ten thousand interactions, exposure exceeding ten million, and a platform-wide Click-Through Rate (CTR) surpassing the benchmark for the 3C category at 27%.
