Govee

Collaboration with Razer facilitated Govee's establishment of a formidable presence in the U.S. and German gaming communities. Synchronized growth efforts resulted in an impressive 85% surge in Google searches for Govee Glide in the U.S. and a notable 108% increase in Germany from June to August.

Strategically leveraging Key Opinion Consumers (KOC), we produced 98 pieces of compelling content, accumulating 1.4 million interactions within the gaming community. The focus on visual immersion is evident in 400+ UGC pieces on the GoveeGlide topic page, fostering a deep connection with the target demographic, enhancing brand loyalty, and increasing visibility.