ZolaTech led a brand-building and performance-driven campaign for Pop Mart during the peak of the Double Eleven shopping festival, strategically activating the North American and UK markets.
Through rigorous creative governance — including structured testing, iterative refinement, and audience-specific A/B experimentation — we maximized the effectiveness of each asset across channels.

This disciplined approach delivered a 180% increase in ROI. By placing creative optimization at the core of channel execution, the campaign not only drove immediate traffic but also strengthened Pop Mart’s brand recognition and consumer presence in both markets.