From Screen to Shelf: Entertainment-Led Retail Activation

Netflix and Govee partnered to bring Stranger Things 4 beyond the screen and into physical retail at scale. Through this exclusive collaboration, Govee’s themed products were featured across 1,400+ Walmart stores in the U.S., securing placement as Walmart’s monthly recommended items.

By aligning entertainment IP with immersive lighting experiences, the campaign transformed fandom into in-store engagement — elevating the viewing experience while redefining how consumer electronics connect with pop culture at retail. The result was a powerful convergence of content, technology, and commerce across one of America’s largest retail network