Through a co-brand collaboration with Razer, we precisely matched Govee’s brand narrative with the gaming ecosystem across the U.S. and Germany.

The collaboration drove brand momentum, resulting in an 85% increase in Google searches for Govee Glide in the U.S. and a 108% increase in Germany between June and August.

To deepen resonance within the channel, we activated Key Opinion Consumers (KOCs) native to gaming communities, generating 98 pieces of creator-led content and 1.4 million community interactions. This strategy further triggered over 400 UGC submissions on the GoveeGlide topic page, reinforcing visual immersion, peer endorsement, and long-term brand affinity within the target audience.